There is money to be made as an independent sports bookmaker given just how popular online sports betting has become these days, but you need to have both a solid business plan and marketing plan in place if you want to give yourself the best chance to succeed.
There are literally hundreds of offshore sportsbooks operating online these days and every single one of them is doing everything possible to attract sports bettors to their website. As a private bookie, you probably got things started by taking bets from your family, friends and acquaintances, but that is only going to get you so far. If you are serious about building a bookmaking business that can maintain cash flow and provide a steady return of income on a year-round basis, then you need a quality Pay Per Head service to help you run and manage your own sportsbook. This will probably turn out to be one of the biggest decisions you will make as part of your overall business plan.
Once you have a top-notch price per head service handling all the day-to-day online transactions that go into a business of this nature, you will then have the time you need to grow your overall customer base while building bottom-line profits for your company. This is where your marketing plan comes in.
One of the best benefits of working with a top PPH service is the online support they can provide. This starts with a custom website that is built and maintained to meet your specific business needs. Most times this is included in the weekly price per head fees you are already paying for your active betting customers. This means you will not have to shell out a ton of cash to create a highly professional online presence that is vital to competing against the big online sportsbooks. The best Pay Per Head sportsbook software solutions are designed to level the playing field with the big online books and often times what they can offer in terms of a customized website would rival even the biggest books in the game.
Now that you have a high-profile online presence to legitimize your bookmaking operation in the eyes of potential sports bettors, you need to put the next part of your marketing plan in action to actual reel them in as actual betting customers. Always remember that the major point of difference with the big online sportsbooks is the high level of customer service you can provide.
Today’s sophisticated sports bettor is looking the personal attention to their online betting accounts that the big books simply cannot provide. Fortunately for you, this is where the private bookie can fill that void. You always need to market your bookmaking service as something special that cannot be duplicated by the big books in the industry. Image is everything when it comes to building any business and as long as you can back it up you will succeed.
A great starting point to expanding your customer base is a set referral program with your existing cliental. If they are happy with your service, then they are probably more than willing to help spread the word. By offering an incentive for referrals just like all the big books do, you can accelerate this rate of growth. Another great way to add customers to the fold is to network your business through social media. The goal here is to create an extensive contact list of potential customers that you can market your service to with any of the means of communication that are available in today’s highly viral online environment.