If you are an independent sports bookmaker working with a quality Pay Per Head service, you probably already know the importance of football season to the bottom-line profit picture for your entire year. The big question that you still have to ask yourself is are you really taking advantage of all the betting opportunities your price per head online betting software can bring to the table this time of the year.
Diversity is the spice of life for avid football bettors and while the majority of the action that you book right now might be straight bets on sides and totals, it does not have to be that way. With the incredible advances in Internet sports betting software as well as in the field of mobile technology, the sportsbook software solutions that the top Pay Per Head sites are using these days would rival even the biggest offshore sportsbooks operating online.
Many times, private bookies fall into a box that limits their own creativity when it comes to building-out their weekly betting board for both college football and the NFL. If you are limiting your options you are limiting the potential income that could be coming in each week, not to mention running the risk of sending some of your betting customers to other bookmaking outlets in search of greater variety.
The easiest way to expand your football offerings is to actively promote exotic bets such as parlays, teasers and pleasers, reverses and if-bets. Most times the actual payout odds on these types of bets are in your favor so you could be leaving quite a bit of money on the table if you are not trying to expand this part of the business.
Another easy way to generate some extra cash flow and incoming revenue during football season is to load your betting board with both updated futures odds as well as player and team props on a game-by-game basis. Many sports bettors will plunk down some extra cash for bets such as these in addition to their weekly bets for the games themselves. Once again, you need to actively promote these types of betting options to your entire customer base. They can also be used as a marketing tool to try and attract some new sports bettors to your bookmaking services.
You always need to maintain an even playing field with the big offshore books trying to attract bettors to their million dollar websites and the best way to do this is by building out your board to at the very least mirror the betting odds and lines they offer.
One of the best ways to expand your reach this football season is through live in-game betting. If you already offer this service, there are probably even more ways to grow this piece of the business. If you are not offering live betting on games in progress, you need to get together with your Pay Per Head provider to add this important betting opportunity to the mix. The same could be said for mobile betting from a hand-held device. Most of the top PPH sites have a mobile platform in place as part of their online sports betting software package, so it is up to you to promote this service to your entire customer base as well.
Sitting back with a “business as usual” approach to football season as a private bookie might still put some money in your pocket when it is all said and done, but if you are serious about building a sports bookmaking operation that can deliver long-term profits you need to step up your game with the help of your Pay Per Head service.
